GET INTO GROUPS AND FIND THESE THINGS OUT ABOUT EACH OTHER!
Interview each member of your group and find out:
1. What values do they hold dear?
2. Are they focused on family or a free spirit who loves adventure?
3. What is their personality and style?
4. Are they polished and fashion-forward, or rugged and disaffected?
5. Do they prefer live shows full of energy and high production or more laid back and intimate?
6. Do they drink alcohol or publicly denounce any kind of vices?
7. What makes them stand out from others at JU?
8. What is their story?
9. What makes them interesting to their friends?
Then, figure out what their brand would be!
Who would be a good corporate partner?